Roche Mazet, brand of the Castel Frères group, is a family-run company which produces wines from the pays d’Oc and shares it passion for the French soil since 1998.

For the summer of 2017, we created an innovative box to magnify its bag-in-box range with a precise meaning and function, while remaining in line with its values: a wine of quality and accessible to the greatest.

We chose to go beyond its practical aspect by bringing an added value to underline its difference and by creating a shared enjoyment with the accessory. We created an innovative box, which will be used for its 7 references: 2 reds, 2 whites and 3 rosés.

After studying everything that could have been done in this sector, we worked on several essential criterias: making it unique as much as practical, aesthetic and playful, matching with a wide audience in various situations.

Aesthetic by the object’s purity and simplicity, which can be placed on any table, from a chic buffet to a summer picnic.
Practical thanks to its carrying handle and its elevation, facilitating the service to the glasses without tilting neither the BIB nor the accessory.

Playful by its pivoting function, which creates an effect of surprise during moments of sharing, while facilitating the insertion of the BIB and the access to the tap: an accessory that remains faithful to the spirit of the brand.

Assignments :

Packaging design




Château du Seuil en Provence is a 55 hectares vineyard located on the sunny slopes in the center of the appellation Coteau d'air in Provence.
Great wines from Provence rosés but also white and red ones.

A concept around a view of the garden from the sky to create a brand code distinguishing itself from its main competitors in the region.
Declination of this new identity on each communication medium, beginning with the design of the whole wine range. Manufacturing recommendation.
Choice of an identity bottle standard. Work on the label shape. Textured and gilded paper with brand code.

Brand platform
Visual identity Packaging design
Graphic charter
Communication media