DISTILLERIE CASTAN - GLOBAL DESIGN
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GLOBAL DESIGN
Artisan distiller for three generations in Occitanie. A craftsmanship passed down from father to son.
The story of Castan Distillery is intertwined with the Castan family. It all began with Grandfather Gilbert, followed by the father, and today the son continues the tradition. At the heart of this story lies an old red copper still dating back to 1929, which Grandfather Gilbert took along on his travels throughout the Tarn region, producing smooth and refined spirits.
Crafted by Sébastian Castan, Vilanova is a French whisky from the third generation of an artisanal distillery. The distillery's trademark is producing only single cask whiskies with distinctive features. A product of craftsmanship, Vilanova is an excellent French whisky.
We were missioned to defining the identity of the Castan Distillery brand, as well as its Vilanova whisky range.
Castan distillery brand identity:
We designed an emblem that reflects the shape of the Occitanie Region Coat of Arms. This emblem gathers all facets of the house activities. Here they are:
Barley cultivation: Farm and distillery are endorsing barley cultivation. It is cultivated by the Castan family on their owned land.
Water sourcing: The distillery draws its water from a depth of 110 meters, sourced from a natural spring that gives Vilanova whisky its distinctive character and taste.
Aging: The Vilanova range offers different types of aging: in old white wine French oak barrel, as well as in old red wine French oak barrels.
Packaging Identity of the Vilanova Whisky Range:
To emphasize the distinctive features of this range, we chose black and white photographs that tell the brand's story, combined with colorful and modern elements representing the new generation.
Berbie: The first Single Malt distilled by Castan distillery. (photo of barley cultivated by the family)
Gost: A unique edition aged in old Bourbon barrels. (photo of the barrels)
Roja: The heart of this story lies in an old red copper still. (photo of the still)
Terrocita: Rooted to the region's land. (photo of the region)
Argile: Evoking the clay soil of Occitanie and the use of spring water. (photo of the spring)
Gilbert: Collection #1 is the result of a blend of historical barrels, carefully selected from the finest signatures, aged in the distillery's cellars. A tribute to the founder of the distillery, Gilbert Castan.
Assignments :
Brand Identity
Packaging design