BONJOUR BRAND IN COLLABORATION WITH T-MALL - MOONCAKE BOX SET - PACKAGING DESIGN


PACKAGING DESIGN

The idea of this box set was to reach the new middle class of 200 million young Chinese consumers and provide them with surprise and innovation with our French touch.

A targeted communication strategy with the support of the Alibaba group to optimize traffic and attract the young Chinese generation. T-Mall and Bonjour Brand, commissioned the agency to create box sets for the moon festival. The agency has gone against new borders by collaborating on new products co-created by France and China.

Celebrated in mid-autumn, the Moon Festival is one of China's most important celebrations. Symbol of unity and gathering, it is also on this occasion that the moon cakes are offered. It was important in the design of the box set that it could be worn both during a parade organized by T-mall and by the consumer once the cakes had been tasted. This is why we have decided to give a new dimension to this traditional celebration by creating a box set that is modern, chic and luxurious.

To highlight this festive day, we have made the moon our muse to carry our box set. It is wire-shaped, lightweight and rigid at the same time, its golden metal design reveals the strong identity of this creation before revealing its content in an unexpected way. Inspired by the greatest Parisian Haute Couture fashion shows, this box set can be worn at arm's length to give its owner a determined and modern look. The leather finish contrasts with the modern graphics of the box set and offers it the attributes of a "luxury" accessory, targeting a young audience.

Assignments:

Packaging design

CHAMPAGNE AYALA - LE BLANC DE BLANCS 2012 - PACKAGING DESIGN


PACKAGING DESIGN

The quintessence of Chardonnay, the emblematic grape variety of the Maison D'AYALA

Great aromatic freshness, silky texture and pure line: the codes of the AYALA Champagne style are perfectly embodied by the new identity of the House's emblematic cuvée, LE BLANC DE BLANCS 2012, both in terms of its organoleptic characteristics and its packaging.

LE BLANC DE BLANCS 2012, a cuvée that is part of the AYALA Champagnes range, stands out for its new appearance:

A transparent bottle with a shape exclusive to the House, a round label design improving the readability and visibility of the bottles, as well as a new case with an innovative design. A new branded block exclusive to this cuvée has been specially created to strengthen the identity of this emblematic reference in the range.

Declination of this identity on other communication media

Assignements :
Graphic identity of the cuvée
Creation of the packaging
Declination of the identity on a communication support (mood photos, press announcement, press kit, product sheets)

MUMM CHAMPAGNE - PACKAGING DESIGN


PACKAGING DESIGN

Faithful to its pioneering spirit, Mumm reinvents its iconic bottle through an avant-garde design. The Mumm Grand Cordon bottle thus enhances the Pinot Noir, the House's emblematic grape variety.

The objective of this box set intended for the press and companies was to sublimate and make the bottle design easily identifiable by respecting the brand's DNA.

Creation of a sober packaging in the codes of luxury, the red ribbon embedded in the bottle of the Grand Cordon vintage can be seen through a window dug on the front of the closed box. It opens like a drawer to reveal, on a red background, the emblematic champagne of the Mumm House, which remains attached to the motto of its founder George Hermann Mumm: "Only the best".

Printing on soft touch matt black paper, embossing, hot foil stamping.

Inside the red packaging on gold polyester paper to give depth to the red.

Assignments :
Packaging design
Graphic design
Production monitoring

CHATEAU DU SEUIL - GLOBAL DESIGN


VISUAL IDENTITY AND GLOBAL DESIGN

Château du Seuil en Provence is a 55 hectares vineyard located on the sunny slopes in the center of the appellation Coteau d'air in Provence.
Great wines from Provence rosés but also white and red ones.

 
A concept around a view of the garden from the sky to create a brand code distinguishing itself from its main competitors in the region.
Declination of this new identity on each communication medium, beginning with the design of the whole wine range. Manufacturing recommendation.
Choice of an identity bottle standard. Work on the label shape. Textured and gilded paper with brand code.


Assignments:
Brand platform
Visual identity Packaging design
Graphic charter
Communication media